Search Engine Optimization (SEO) is a digital marketing methodology that enables one to get their website ranked on the three main search engines namely Google, Yahoo and Bing. SEO basically increases the chances your website’s exposure.
SEO can then be defined as the process in which one gets traffic from the free organic editorial or natural search results on search engines. (Definition: Search Engine Land)
Search engines in the UK are the main places people use to find out more about products and services. Currently online marketing is almost in the lead, currently, Google is targeted on getting to 55% of all online advertising.
Elements of SEO
Lightbox is an example of an SEO agency birmingham that is said to have years of experience in ensuring that they get UK companies online. The company is known for taking three main steps approach:
1. On-page SEO: The Company ensures that the website complies with Google’s UK guidelines and the content is optimized in a way that it responds to its searches and algorithms.
2. Off-page SEO: The Company is said to get relevant, high-quality links for the website and online profile from sources that are trusted. The company works on meeting each client’s needs individually ensuring that any links are high quality and relevant.
3. Social media profile building: The Company uses social media to promote each website hence giving potential clients and customers the chance to see share and comment on the work raising the profile of the website.
Key to a successful SEO Campaign
For a successful ensure the website has a content that is rich and engaging that inspires audiences. The content needs keywords that the targeted audience can key in easily attain the website but should not be overdone to avoid it being considered as a spam. The content on the website should not necessarily match the search term. If this happens to be the case ensure that you demonstrate to the search engine that your website is relevant to the user’s requirement.
SEO agency birmingham work on ensuring that the content of your website is not only good but is well presented in a way that users can easily understand and engage with it while the search engine easily navigates and interpret the content.